"Does it have to be this complicated?"
(the big one, for us, of course)
"The industry is undergoing fundamental change"
We're talking payments, connected wearables, VR — this is where mobile is expanding
it's not just phones and tablets anymore
the new play: The "Samsung Galaxy Ecosystem"
phones, tablets, VR, products, services, accessories, payment platforms, apps
Like Samsung Pay, for example. Of course that improves the Galaxy experience
5x as many locations accept MST as NFC
Samsung Pay is hitting Australia, Singapore, Brazil soon!
Three new markets in addition to the UK expansion already announced
Milk VR is adding even more content, 400 videos already
new content, like "Gone", hitting Gear VR and showing what it's all about
And now Samsung is reiterating its commitment to Project Beyond
first shown back at SDC 2014
Beyond lets content creators make immersive 360* video
And that's a wrap for the introduction. Onto some meat and potatoes.
The world's first bezel-less curved design. So you can focus on what matters most — the picture. And not the lack of bezels, or the curves.
bezel-less curved SUHD TVs
Every 2016 TV is canmium-free, 10-bit quantum dot disdplay
with quantum dot technology
what is quantum dot? it dramatically expands the colors shown on the display
they can display up to 1 billion colors. ONE BILLION!
why does this matter? People view TVs in rooms with natural light, and quantum dot can combat the downsides of that
people don't watch TV in caves (right?)
that means High Dynamic Range of 1000 nits (that's ridiculous)
And of course these are Smart TVs, with easier access to the content you want.
WonJin Lee, EVP of Samsung Electronics is out
time to talk Tizen on TVs
20 million Tizen TVs, 600 premium partners and 20 billion hours of TV watched
An average consumer today has 3 devices connected to their TV, with a remote for each. That's a bad experience (we know that)
But that can change today, Samsung says
Samsung used its "Customer Experience Lab" to fix the problem.
(a TV slowly rolls in on stage, all on its own ...)
Chris from the Consumer Experience Lab is on stage
the new Samsung TVs break down the barrier between apps and live TV
"It's as easy to switch between ESPN and Netflix as it is to go from channel 1 to channel 2"
you use one menu to switch between inputs, apps and TV channels