We've got about 12 minutes to go.
There is a ridiculous number of people in here.
As is always the case for a Samsung press conference ....
I doubt this starts on time.
Still a lot of people milling about.
(it's already 2:01, but whatever Samsung)
lights go down, we're going live!
Laser light show. curved TVs. and ... out in space?
quite the combination to open up this show
Tablets, phones, Gear VR ... all floating in space
in a GALAXY even, you could say.
Time for Tim Baxter, COO of Samsung Electronics america
Bringing us up to speed on last year's advancements
listening to customers, streamlined the portfolio of products and services
creating devices that makes consumers' lives better.
Samsung is one of the fastest growing appliance brands
leading the mobile industry, of course
and a leading TV manufacturer for 10 years running
today, we're going to see three key strategies at play
"Samsung's IoT solutions will enhance our everyday lives"
Samsung owns SmartThings, you'll recall, which is an open IoT ecosystem
Since SmartThings joined Samsung, they've launched an open SmartThings kit to consumers
So now they're announcing the new SmartThings Extend USB Adapter
plugs into your Samsung TV to turn it into a hub for your home
connect over 200 compatible devices to it
free of charge to every customer who buys an SUHD Samsung TV
Strategy 2) solving computer pain points
Access to and control over more content on TVs is important
but it's tough — switching between inputs, choosing different apps, connecting devices