Hi, everybody!!! I'm baaaaaaack. :p
We're here in the Tempodrom in Berlin for the Samsung event. It's hot. It's packed. It's in the round.
We're about 5 minutes out now.
Alex will be on words. I'll be on pics. Andrew ... is doing other things.
LOTS OF FLASHING LIGHTS WHOOOOOAAAAA
Introducing us to the Gears of the past.
Today we're going to get the latest addition to this "phone-plus" ecosystem.
Samsung transformed the smartwatch category.
And here it is ... The Gear S3!
Younghee Lee: "People wear watches to tell the time, but also to express their personality"
"We want a watch that connects us to what we love and need"
Continuing partnerships with some of the world's leading industrial designers"
Gear S3 brings back the rotating bezel: "I challenge you to try the rotating bezel and not become obsessed"
Gear S3 "a circle of endless possibilities not a square that puts you in a box"
Gear S3 comes in two designs: Gear S3 Frontier + Gear S3 Classic
Samsung's not leaving Gear S2 owners behind: Gear S3 adds to the portfolio, doesn't replace Gear S2
Samsung will continue to sell Gear S2, Gear Fit 2 alongside new Gear S3 watches
Watch blogger Arial Adams is taking to the stage
"Gear S3 an intersection of great watches, great technologies"
Gear S3 is the *seventh* Samsung smartwatch
From feedback from the Gear S2, we knew we were on the right track
"First priority is to design a watch that's sensual, attractive, touchable, sexy"
"Then once we got that right, we added the technology"
Who buys a smartwatch? People already wearing watches more likely to invest in a smartwatch, Samsung marketing boss says
Designer Yvan Arpa is taking to the stage to talk design
"Smartwatches are a revolution in my industry, and I wanted design a tech piece that would still look good in 20 years."
Samsung design team "fantastic to work with"
"Proportion, tactile experience and choice" most important in designing a watch