Hey everyone! Daniel Bader here alongside Andrew Martonik (photos), Jared Dipane and Mark Guim for the event today. Should be a fun one!
It's pretty packed here at the Hammerstein Ballroom in Manhattan. Lots of media along with industry bigwigs to check out the Note 7.
As with the Galaxy S7 launch in Barcelona, there's a Gear VR at every seat and Samsung wants us to wear it during the announcement.
This is very much the same Gear VR experience setup we saw for the Galaxy S7 launch at MWC this year.
Can also EXCLUSIVELY confirm that the headsets here contain Korean Galaxy Note 5s
"Please, please don't kick the Gear VR!"
OK fine, since you asked nicely.
Samsung CMO David Lowes taking to the stage here in London.
London's one of three locations today, NY and Rio being the other two
"Now telling the story of a smartphone that thinks big... "
We're joining the livestream in NY. So its over to Andrew, Daniel + friends!
DJ Koh is on stage now introducing the other two intro events!
Hi, Alex! We see you on the livestream!
Samsung and the Note 7 are playing a big part of the Rio Olympics, which begins in just a few days.
"We are inspired to defy barriers, which is the spirit of Olympic competition."
Koh is talking about the Galaxy Note, the original, which launched five (!!) years ago in 2011.
Amazing how far the smartphone industry has come since then.
"Today, large screen phones are the fastest-growing in the smartphone segment."
Demand for big phones has grown more than 400% every year since 2011, says Koh.
"What was true in 2011 is even more true today" - the Galaxy Note 7 was created for a generation of people who approach life with purpose.
The most productivity and entertainment in a single device.
The more we need from our phones, the more privacy and security is a growing concern.
That's why we are introducing iris scanning to protect your information. (big applause)
Parents will love this because it will keep their kids more safe. And kids will love it because it will keep them safe from their parents. (small chuckle)
Iris scanner, not irish scanner, which is a totally different technology