It's been a challenging year for Samsung. Filled with lessons, hard initiatives, and important new beginnings.
Here to celebrate a new milestone
Not just the launch of a great device — the beginning of a new way to experience the world
A world where we're no longer defined by boxes. Oooookay
Brief recap of the history of smartphones and how they've evolved.
Today you can capture and share every memory with a device that fits in your hand.
Smartphones that are beautiful to look at and comfortable to hold.
About quality, safety, and craftsmanship
The foundation of every step that Samsung takes
Millions trust Samsung Galaxy phones to do what they need them to do.
This is a "a new era of smartphone design"
The hyperbole is strong with this one.
DJ Koh is VERY confident in Samsung's future: "a new era of smartphone design!"
Phones are more than just cell phones, they say.
The center of your connected universe, they say.
It's a heritage of innovation
Great innovation and stirring deisng
Here it comes! "An infinity display"
Immersive experience with this display
Fingerprint and iris scanner
Just the start. This is a gateway to "take you beyond the boundaries of today's experience and unlock YOUR full potential".
Geeeeez this phone might actually make coffee.
A new interface for seamless interactions
* cough * bixby * cough *
Bixby is the glue that Samsung wants to hold all of its services together — an AI layer that reaches beyond platform.
That's a VERY ambitious project. Do you think it will work?
Smart devices at home and powerful tools at work.
Special relationship with Google
This is the first time in a long time that Samsung has even acknowledged that Android comes from Google.
Or even said in an event that their phone runs ANDROID.
Galaxy S8 and S8+. Names!
It cannot be overstated how big a deal it is that Samsung is acknowledging Google in its press conference.The company rarely even mentions Android.
A phone that will take you beyond the limits of what you have known before.
A gateway to a galaxy of possibilities!
Okay, we're doing a really silly video where people on video on the phone break away the bezels.
That was a VERY epic introduction. The Galaxy S8 just dropped from the sky like a plane, landing on the wrap-around screen.
These phones have very narrow bezels top, sides, and bottom.