Hey everyone! We're inside and seated, ready for the fun!
Hi, boys and girls! They let me back in here for a few minutes.
Something like 2,000 people are still cramming into the Geffen Theater here at Lincoln Center.
Should be kicking off in about 10 minutes.
Theme of the day, per Samsung "Unbox your phone".
Which is something I recommend you do. Boxes are a hinderance to using your phone, after all.
Seriously, though. Someone should make some more Samsung 🔥💥🔥 jokes like they're new or something. ... Haven't heard them all yet.
If you've been watching Samsung's advertising leading up to this, it's more of the same right now.
Interesting note: there's a, uh, catwalk? running from the main stage at the front about 1/3 of the way into the seating. Not sure what they're planning presentation-wise.
We're getting underway here in London!
On the catwalk ... On the catwalk, YEAHHHHH.
You're four minutes early, Alex. Tell them to wait.
Practicing our reserved British cheering for you guys when we link up for the live feed
Hello from New York! It's Daniel, Andrew, Derek and Phil bringing you the liveblog today!
YH Eoh, Samsung Europe boss, says we've had to wait a little longer for this year's Galaxy flagship, but it'll be worth it
Just noticed that the screen overhangs over the stage too. It's a LOT of screen here. In addition to a box on the stage that is also a screen.
So much screen. It's like they're trying to make a point about the phone they're announcing.
Response to GS8 will be even stronger than GS7, Eoh says
You should go visit androidcentral.com right now.
Or you can stay here and watch this unfold live.
"THIS IS A PHONE" screams Samsung
Taking pictures of it with a Galaxy S7
Baby is now a swimming toddlyer with another kid with a phone.
More kids. Unlocking phones with their eyeballs.
As the kids are wont to do.
And paying for things with smartwatches.
AND BEING CHASED BY DINOSAURS WTF SAMSUNG
Now we're designing the next phone… with fewer bezels. #DoWhatYouCant
DJ Koh, President of Samsung Mobile Communications is on stage
Lots and lots of clapping
Simultaneous event in London. Hi Alex!