Samsung Pay supports MST, as we know
Our solution gives you 90% acceptance. that's something that's unique to us.
(now we're checking out a recent Samsung Pay ad, of course)
"The first time I tried to use Samsung Pay, the lady behind the counter thought I was trying to get her number"
Alright, onto Samsung KNOX
KNOX is a platform that has its own ecosystem
it starts at a very low level, from the chipset up
so the security element is built into the chip and separated from the software
KNOX is important for every kind of application
"I can't think of a major app that doesn't want security"
Samsung Pay, S Health, auto integrations all use KNOX already
and yes, including third-party apps
It's really difficult to build each of these features while keeping the rigor of security built in
"just use our SDK, and you have the security that's required"
KNOX is approved by many countries to be used by individuals with very high security risks
the US, UK, australia, finland, china, france ... they've all certified KNOX
"This KNOX talk is kind of boring ... so I'm going to tell one of my personal stories"
KNOX has received the most "strong" ratings of any mobile security platform.
that's above stock Android and iOS
KNOX doesn't just stay in the phone, of course. it's also going out to the internet of things.
and yes, that means it's in Tizen, too.
When it comes to IOT, it's all about Tizen.
"You might ask, why Tizen?"
Because it has this general-purpose capability, it's a general-purpose operating system
It's an open ecosystem where you can write an app and push it out there.
And when things are connected, they need to be secured. and that's why KNOX is built in
everyone wants IOT to be "plug and play"
"my mom doesn't have to go out there and wonder why things aren't working. It has to always work"
If you look at Tizen, it can work on very small amounts of memory and processing power
IOT is inherently built on embedded devices. Tizen is needed for these kinds of applications.
So Rhee wraps it up on that point.
Next we're going to see a few of the product developers to talk about specific projects they've worked on
First up is Natalie from Samsung Pay
"My daughter refuses to use anything but my GS7 with Samsung Pay"
(this is a solid recap of what we already know about Pay)
Samsung Pay was built on a few key principles: It had to be simple, secure and usable just about anywhere
"For us, security is non-negotiable"
This is just what people expect now
MST (magnetic secure transmission) is the secret sauce for Samsung Pay