Koh lists all of the different areas that Samsung is a market leader: phones, TVs, refrigerators ...
And all the way into the enterprise: computers, services, security
"you can see what a huge opportunity this is for Samsung, but for ALL OF YOU in this room"
"We need you, and we want to invite you along with us in this journey to create the future"
Now it's time for Samsung Mobile's head of R&D, Injong Rhee, to take the stage
(You'll recognize Rhee from many product launches)
Rhee immediately notes how big the stage is, and how long it takes to walk out ... (yes, it's huge)
Rhee notes that he remembers the first SDC ... and now we're at 4000 attendees
"With DJ's lead, we have changed from a hardware company into a software company"
"Somehow my hair is getting shorter the longer I stay with Samsung ... "
Rhee shows some wonderful graphs showing the rate of development and the rate of his hair loss
"You're going to hear a lot about how Samsung is pushing to be a software and services company"
"Why would you develop for Samsung? Some people may just say they're going to develop for Android and be done"
"Given that there's a strong ecosystem out there ... why is Samsung making its own ecosystem?"
"Those are the two questions I'm going to answer"
"it's about scale and distribution"
8 billion phones, 4 billion smartohones
5 billion connected devices
The user base has grown well beyond hundreds of millions of devices.
"You don't get that kind of scale anywhere else"
"And secondly, we still make really great phones in the end"
There are many hardware innovations ... fingerprint sensors, waterproofing, micro sd cards, the S Pen
There are a lot of unique features you can't get elsewhere
and the important part is that we build an SDK with APIs that developers can tap into
it's a "unique infrastructure"
and it's not just front-end services. it's also security
security as strong as Samsung's isn't easy to implement
Some big industries, like automotive and finance, are impossible to get into as a startup
Samsung is better positioned to serve these areas with our platform
if developers build with our tools, we're lowering the barrier to entry in different industries
building for Samsung means smaller developers can launch on a global scale right away
"We're not interested in replicating what developers are already doing"
"We want to make a unique contribution to the ecosystem. That's the goal of the software & services business"
two examples: samsung pay and samsung knox