Hey everyone! We're still about 10 minutes or so away from Huawei kicking off its IFA 2016 press conference.
We're about to get underway in Berlin
Harman/Kardon signs here at the venue. Looks like Huawei's doing something with H/K audio again
"Please take your seats. The event is about to commence!"
Our host "Sabrina," is taking to the stage
Huawei has taken the last six years at IFA to introduce some innovative and exciting devices
"A few new devices to show you." Devices. There are more than one
Now on to Richard Yu, CEO of Huawei CBG
Yu is reflecting back on five years ago — we started Huawei consumer brand journey.
How could we differentiate Huawei? Technology and innovation
"Meaningful innovation and in-depth technology"
Last year for example we launched Kirin 950 chipset — Industry's first 16nm FinFET processor. Best balance of performance and efficiency.
We saw it first in Mate 8 in January at CES
"A breakthrough in power and efficiency"
Feb 2016 — we announced Huawei Matebook. The first Huawei 2-in-1 Windows notebook. Ultra slim. Ultra compact.
Moving onto April 2016 — Huawei P9 with Leica camera tech to "reinvent smartphone photography"
Continued investment has enabled quick growth in H1 2016. 60.5 million smartphone shipments, 77.4bn sales revenue (CNY).
Shipments up 25% YoY. Reveue up 41% YoY
Huawei is capturing premium market while maintaining the mid-range segment, Huawei says. And closing the gap with no. 1 and no. 2 manufacturers.
Introducing our new mid-tier product — Huawei Nova!
Nova has DNA of inNOVAtion :|
Here they are — Huawei Nova and Nova Plus!
One looks like a shrunken down Nexus 6P, the other a shrunken down Mate 8
First up, ergonomic design. Design is inspired by modern architecture. Smooth and beautiful
2nd generation 2.5D glass ont he front
perfect 360 degre diamond cut edge on the back. Visually sleek but more comfortable in your hand
Brushed lines on the side, a la Huawei P9 Plus
Nova has a good size for one-handed operation — 5-inch phone, but feels tiny in the hand
New generation in-cell display. Ultra-slim. 443 pixels per inch, 1500:1 contrast ratio up 10% from iPhone 6s
Also has eye protection mode to reduce blue light. (Feature we've already seen in the Honor 8)
Colors: Titanium Grey, Mystic Silver, Prestige Gold
"Ladies perfer some lady color, maybe"
(That's his way of saying it comes in rose gold too)
Now swiftly onto the internals. 3020mAh battery. Unique component stacking process inside